Local Designer: Trout Rainwear

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Ashley McDonald and Jennifer Lancefield were on a beach in Florida when the idea for their company — Trout Rainwear — struck.

During yet another brainstorming session, which had been ongoing for years since they first decided to start a fashion line, the sisters realized they’d finally found their niche.

After coming up with the topic of rainwear, they realized existing styles were too sporty or were high-end trench coats, with nothing between.

“That’s were Trout found its core inspiration,” McDonald said in a recent interview. “It dawned on us that there aren’t any stylish, fashionable, functional rain jackets out there.

“We noticed a gap in the market and jumped on it.”

The name came from inspiration closer to home.

They chose Trout Rainwear, she said, because they wanted something Canadian that’s associated with water and is easy for people to visualize.

Debuting last spring at Holt Renfrew stores, Trout is a women’s rainwear brand featuring waterproof, breathable and stylish rain jackets in colours that range from classic neutrals to neon.

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The jackets are made from an Italian double-faced cotton blend, and are sealed and bonded on the interior with seam tape, which creates a waterproof seal.

“We have a variety of carefully developed designs that bridge the gap between fashion and function,” McDonald said. “These jackets transition effortlessly from daytime to evening.”

Although the most popular item is the sporty Humboldt coat, McDonald’s personal favourite is the Sevan cape, a two-toned piece from the Spring Summer 2014 collection. Some pieces are also reversible.

“It’s fun to wear and different,” she said. “I love having the option of tucking your arms in or out.”

The outerwear company currently spans three cities: Toronto, New York and Vancouver. Based in Summerhill is McDonald, who has a background in retail and worked on the buying teams for Selfridges in the UK and Holt Renfrew in Canada. She runs the company’s day-to-day operations and oversees the business happenings.

With a background in finance and years of experience in the music industry, the team’s marketing guru is New York City-based Lancefield.

Their West Coast connection is designer Sarah Hopgood, a Parsons private art and design college graduate with experience designing for brands including Theory in New York City, Ports 1961 in Hong Kong and Hudson’s Bay in Canada.

“We’re a strong team, as we all bring something unique to the table,” McDonald said. “We maintain a good working relationship through email, phone and visits.

“It miraculously works.”

McDonald says she never tires of watching people try on items from their collection and receiving sample boxes from their manufacturer.

“It’s like Christmas every time we open those boxes,” she said. “Seeing all our selections and work off paper in an actual sample that you can try on is so rewarding.”

She stresses they’re also proud of the fact that the jackets are made in Canada, and plan on playing with new colours and introducing a new style each season.

As for the future, the hope is to expand to as many countries — and spot as many Trout’s on the street — as possible.

“I hope people feel good and smile every time they put on their jacket,” McDonald said. “There’s no better feeling than being dressed appropriately for weather, and then to feel stylish wearing it when it’s not the greatest weather is icing on the cake.”

In Business: Douce France

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Coming from a large family in France, Christel Saba — the 10th of 14 children — got into business at age 14 selling baked goods, pastries and confectionary.

By 16 she’d already won an award for unique and personalized gift presentation and then set her sights on learning more about the industry.

“The following years I started to work for my brothers — seven of them are bakers and pastry chefs in Paris,” Saba says from Douce France, her shop on Yonge Street south of Castlefield Avenue. “Then I wanted to get a global view of that job so I went to work in different places and my last position was at a castle (where) we would prepare menus for up to 500 people and I was responsible for the final touches.”

Named after her father’s favourite song, Douce France offers artisan products from her home country. There is tea from Compagnie Coloniale, the oldest tea house in France, pralines from Confiseur de Luxe Mazet, which are made using a recipe that dates back to 1636, coffee and chocolates from Voisin, a company established in 1897 and Angelina’s hot chocolate, a company dating back to 1903.

People in Paris line up, sometimes as long as an hour, for the hot chocolate, she says.

Different regions are on display in her store, each of them with different specialties imported from France.

“I don’t work with the importers but with the artisans themselves and this is how we can ensure quality and authenticity of the products any time of the year,” she says. “We offer plates on which we put the different specialties so that people can discover them before buying a whole bag.”

Saba also offers soups, catering, centrepieces for special occasions and customized gift boxes and baskets, which are also imported from France and can be filled with goods like biscuits, cakes, jam, glazed chestnuts and chocolates.

The Parisian café-boutique, set up six months ago, is not only the culmination of her experience in the food industry but also years spent working as a language teacher.

“It is for me a cultural and commercial project,” says Saba, who moved to Toronto four years ago with her Iranian husband and their three children. “We focus on the quality of the products and the service, the relationship we have with our customers, and that’s why the staff also wear the Parisian uniforms and they are bilingual.

“We’re trying to create a Parisian atmosphere in the café, we have French music and it sounds like customers love that.”

Several school classes have already visited the café to learn about French traditions, the different regions of France and the products that come from the areas while being immersed in a French environment.

“They had a multiple choice questions game and then they had the hot chocolate and I also prepared some follow-up activities to motivate them to learn French in a different way,” she says. Although the experience reminds some customers of a trip to Paris, others find they are brought back to memories of growing up in France.

“We’ve had some customers in tears because even the décor is from France,” she says. “People when they come over here, it reminds them of their childhood.

“They are so happy and it’s a taste of France for them in Toronto.”

Gift Guide: Made in Toronto

This holiday season give a little bit from closer to home. We’ve selected 10 gift ideas, all created in the city you love. There’s something for family, friends and those hard-to-impress people — like the beauty buff, the foodie, the art collector, the beer connoisseur — on your shopping list.

Cake Beauty

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Now available in stores across North America, including Kohl’s and Sephora, Toronto-based founder and owner Heather Reier started the Cake Beauty line in her kitchen in 2003. This holiday season the makers behind those bath and body products in delectable fragrances teamed up with fellow Canadian brand Nella Bella to offer the “It’s in the bag” gift set, which includes three velveteen hand creams in a metallic wristlet. Added bonus: the lotions smell delicious. $30. cakebeauty.com

Coach House

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In addition to offering a variety of sweet (dark chocolate and fleur de sel, cranberry) and savoury (cheddar and chipotle, gorgonzola and pistachio) shortbread cookies, Carl Stryg, owner and baker of Coach House Shortbread Company, is offering an assortment of gift baskets featuring artisan goods like Bobbette and Belle’s caramel corn and Henderson Farms Preserves jam and jellies. The shop also has a timely sugar plum shortbread, made from dried apricots, raisins, plums, almonds and spices. Ingredients are soaked for four months in rum before cinnamon, cardamom and caraway are added. $12.95–$189. http://shortbread.ca

Collective Arts Brewing
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Local grassroots craft beer company Collective Arts Brewing offers an artistic twist on beer. Bottles of their extra-pale ale Rhyme and Reason, available at LCBO stores, are adorned with labels featuring emerging and seasoned artists, musicians, poets, photographers and filmmakers, including Toronto-based bands Poor Young Things and The Strumbellas. $13.95 for a six-pack. collectiveartsbrewing.com

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Michelle Kosoy and Pierre Bouchard are the artists behind St. Clair Avenue West’s Kosoy and Bouchard design studio, which specializes in elegant, handmade clay and glass works of art for the home. Pieces include vases, bowls and trays in beautiful patterns, and sophisticated colours like celestial blue, antique pewter and ivory. $30–$160. kosoyandbouchard.com

Jennifer McGregor and Alanna Cavanagh
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After a three-year stint in Florence, Italy to study and paint, artist Jennifer McGregor chose Toronto as her home base. The midtown resident’s watercolour paintings are one of many local artists available at Forest Hill’s Art Interiors. The shop is currently running its annual Festival of Smalls exhibit, offering an array of one-of-a-kind works between $55 and $250. Another artist featured in the gallery is Toronto-based Alanna Cavanagh, who has made a name for herself as an illustrator and printmaker. Her pieces have been featured in many design magazines. Watercolour, $80 unframed, $185 framed. artinteriors.ca. An Empty Belly print unframed, $125. alannacavanagh.com

Live Beautiful
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Live Beautiful co-owners and best friends Laura Hart and Alison Nasmith offer handcrafted jewellery made with ethical, recycled and reclaimed materials sourced from small suppliers. Their classic collection includes staples such as the elegant Audrey studs made with sustainably sourced Herkimer diamonds, which can also be purchased as a set with a necklace and bracelet, and limited edition items like the Alex ring, which is made from a thick, double-rope chain. $25–$208. livebeautiful.co

Nadege Patisserie
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Nadège Nourian, a fourth-generation pastry chef from Lyon, France and founder of Summerhill’s Nadege Patisserie, is known for her delicious and skillfully crafted macarons. Available in flavours like salted caramel, Iranian pistachio and cappuccino, the patisserie now ships gift parcels from coast to coast, making these sweet treats a perfect gift to share with loved ones near and far. $26.50–$54 for 12–25 gift pack. nadege-patisserie.com

Nicole Tarasick Studio
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Nicole Tarasick’s fondness for Canadiana is apparent in her collection of pillows and tote bags, which stylishly depict screen-printed images of maps of Canada and Ontario, the Great Lakes, our nation’s wildlife (including bears and geese) and our airport code, YYZ. Tarasick’s work has been featured in many publications, including The Globe and Mail, Canadian Living and Chatelaine. $24–$95. nicoletarasick.com

Still Life Home
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Created by a costume designer, Still Life Home is a collection of decorative accent pillows in trendy prints and patterns that are handcrafted in Toronto. Tree ornaments and pillows from the collection are available this holiday season at midtown’s Wildbird and Freedom Clothing Collective. $17–$42. etsy.com/shop/StillLifeHome

Tuck Shop Trading Co.
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Summerhill resident Lyndsay Borschke’s Tuck Shop Trading Co. collection features cozy yet fashionable pieces, including luxe cashmere scarves. The Toronto-based company also has a subsidiary line called City of Neighbourhoods, featuring toques representing different neighbourhoods of Toronto so family and friends can show off their hometown pride in style. $35–$315. tuckshopco.com

In Business: Dr. Joey’s SkinnyChews

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Nutritionist has the skinny on weightloss

Best selling author and nutritionist Dr. Joey Shulman had just finished telling her husband she was considering going on Dragon’s Den when the couple ran into one of the show’s panelists.

“It was very serendipitous because we were walking and talking and my husband said, ‘Yeah, that’s a good idea’ and then literally we turned and I’m face to face with Jim Treliving so it was like a sign to go on the show,” Shulman says from her office on Avenue Road north of Dupont Street. “I love the idea of Canadian entrepreneurs getting the chance to take their products or their ideas to a higher level.”

Although Shulman is a regular health and wellness expert on Cityline, author of five nutrition books including The Natural Makeover Diet and The Last 15 – A Weight Loss Breakthrough and the owner of Shulman Weight Loss clinics, she says she went on the show asking for help when it came to marketing Dr. Joey’s Skinnychews, her line of low-calorie treats.

“I’ve been in the weightloss world for 11 years and I could see there was one common theme, which was every woman, every man started their day off really well with a good breakfast but people didn’t finish their day as well,” she said, explaining that she found from 3 p.m. on is when people tend to fall off the nutritional train: eating the wrong foods, high sugar and high-carb foods.

Her discovery led her to develop the chews — chocolaty morsels that have fewer than 20 calories each and are high in fibre. She purposely created them in a chew format so it would take consumers longer to eat them and they couldn’t binge on them.

“I knew this would be a hit because I could see from my own clientele it was keeping them back on track instead of them falling off the rails,” she said. “They’re not eating junk — they don’t have to eat junk — and these will satisfy and get them back to healthy eating choices, so it’s really a bridge to their next meal or snack.”

The Dragons were convinced.

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Four of the panelists offered Shulman a deal, but she took on a partnership with Arlene Dickinson that offered $375,000 worth of media placement and marketing on top of a $375,000 buy-in for a 25 percent stake in the venture.

Dr. Joey’s Skinnychews are now available at stores across the country, including GNC, Longo’s and Pusateri’s stores in Toronto.

Shulman is in the process of developing a caramel flavour but believes the chocolate chew will remain the biggest seller.

The self-proclaimed nutrition geek admits she’s been reading health and wellness books since she was 11. A chiropractor by trade, she got into nutrition and weight loss because she thought it was where she could make the biggest difference, she says.

Although partnering with Dickinson has been a recent career highlight, she also counts her time on Cityline and being asked by nutritional guru Dr. Andrew Weil to present the latest information on natural approaches to ADD to 300 doctors as big career moments.

After more than a decade in the industry, she still finds it satisfying to see the before-and-after results of her clients, she says. Some of these women, who have lost as much as 69 pounds, are featured on her website.

“Seeing people really reclaim their health and vitality through food, that is still the greatest work I can do,” she said. “It continues to be exciting, it continues to show me just how powerful nutrition is and I think that’s what keeps me going.”

In Business: Reasons Mommy Drinks

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When you get poo in your hair: Local writers produce funny essays on the untold truth about parenthood

While on set of NBC’s The Today Show in New York, where they were celebrating the launch of their book, Reasons Mommy Drinks, co-authors and comedians Lyranda Martin-Evans and Fiona Stevenson were paid a big compliment.

“They actually called us the Sex and the City girls with babies,” a smiling Martin-Evans says from a coffee shop on Mount Pleasant Road. “I was like, ‘Did you get that off a poster somewhere? That’s the greatest thing I’ve heard in my life!’ ”

Friends since high school, it was at North Toronto Collegiate Institute that the duo began writing together, in the form of full-length musical comedies. Years later, when they were on maternity leave at the same time, the idea for a blog was conceived.

They picked the name Reasons Mommy Drinks, to stand apart from the 4 million other existing mommy blogs, and launched in January 2012. Within six months they had secured a book deal.

“We thought we should continue to flex ourselves creatively and do something fun so we decided to start writing and thought a mommy blog would be a good way to start,” Stevenson says, noting they also studied together at the Second City Conservatory. “We have always written in a comedic voice and thought, let’s write funny essays on the truth about parenthood.”

In the book, they combined their own experiences with tales from friends and mom groups. They wrote humorous accounts of some of the struggles of having a baby, from the baby shower all the way up to the 18-month mark.

They describe the book as the antithesis of regular pregnancy books that are serious and often filled with worst-case scenarios — which can be terrifying.

“So we talk about what happens when you get poo in your hair, because it’s going to happen,” Martin-Evans says, adding the book contains 100 reasons mommy drinks, in the form of short essays. “Or sleep training: I found it so hard, emotional and the lack of sleep and taking all those things and making them funny, allowing her to laugh at them. Allowing her to laugh versus making her terrified.”

Stevenson, who calls North Toronto home, says the book links those first moments of parenthood — which she summarizes as amazing yet overwhelming and funny in hindsight — to pop culture and celebrities. Being on The Today Show was also a culminating moment. They refer to hosts Kathie Lee and Hoda by name in an entry.

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“A lot of the entries stem from that pressure that mom puts on herself,” Stevenson says. “In the moment, those moments can be so overwhelming and difficult, but months later you look back and all you remember are the beautiful moments, and you really do laugh at it. When you’re sleeping three hours in a 24-hour period, at best, everything can seem hard.”

Although every entry comes with a fitting drink recipe — such as the Naptime entry, which includes a drink with thyme in it, or the Ode to Daddy, featuring a twist on the Manhattan cocktail called the Man-hattan — they stress their parenting lessons aren’t all about drinking on the job.

North-Leaside resident Martin-Evans explains the genesis of the Reasons Mommy Drinks name.

“It was more about that feeling that you used to get at work, like ‘Ah, today’s a terrible day, I need a drink,’ but then you go home and drink a Diet Coke and order pizza and you don’t really mean it,” she says. “That’s sort of how we came up with that hook and then we thought, you know what would be even cooler is if based on the essay there was a drink, a mocktail or a cocktail, that went with what we were talking about.”

Although Martin-Evans and Stevenson, who respectively hold full-time positions as creative director and director of innovation, had big dreams of renting a cabin for a lengthy writing retreat to finish the book, they admit the idea quickly fell apart.

“We were going to immerse ourselves, and then reality sets in, which is a child and work and all these other things that you have to balance, so we literally wrote the book with the great support of our partners, with naptime constraints,” Martin-Evans says. “We would sort of like, race against time: 1½-hour power sessions during the nap, let’s go and be super productive.”


This article was originally published in the October 2013 edition of the Leaside-Rosedale and North Toronto Town Crier. All photos by Ann Ruppenstein.

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Local Designer: Tuck Shop Trading Co. & City of Neighbourhoods

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The idea stemmed from a coat.

After receiving an old buffalo check jacket from her mother-in-law, Lyndsay Borschke started thinking about creating clothes that embody both city and cottage life.

“I thought, wouldn’t it be cool if this coat were a little bit more updated and it could have more street value so you could wear it downtown,” says Borschke.

The resulting cottage coat is one of her favourite pieces in her newly launched label Tuck Shop Trading Co., a line of ready-to-wear men’s and ladies’ casual clothing and accessories.

Her line includes toques, scarves, jackets and bags made with fabrics like cashmere, fur and leather. She had already been involved in designing lines of clothing for summer camps and schools when she decided it would be “fun and a little bit of an adventure” to do something with more luxurious fabrics while still being influenced by “that outdoor lifestyle.”

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A major inspiration for the collection was the time spent at Algonquin Park growing up. She also worked as a business director for a summer camp there, and now spends summers with her family at a cottage on Canoe Lake that was originally leased by her husband’s grandfather.

Historical pictures of his family, who in the 1940s would travel by train to the lake and were, in her words, “always superbly dressed,” are incorporated into the company’s hand tags and website.

The idea for the name springs from onsite tuck shops where summer campers can get necessities and clothing.

“I thought, well it’s sort of like a tuck shop at camp but then I was also thinking fur traders bringing fur to the old trading posts and then that filtering back down to the city,” she relates.

Borschke has a subsidiary line called City of Neighbourhoods, which allows people to proudly display their neighbourhood pride — on their toques. Midtown neighbourhoods represented include Summerhill to the Annex and Yorkville, Rosedale and Forest Hill to Lawrence Park.

Leaside will be part of the latest toques added to the collection, which will be available this month. Other additions are St. Clair West and Christie Pits. Sweatshirts and t-shirts featuring the neighbourhoods are also available.

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To celebrate Tuck Shop Trading Co.’s debut, Borschke held an official launch party at the Big Crow on Dupont Street near Davenport Avenue on Oct. 1.

“It was great to have all the products on display and it looked woodsy and like a tuck shop,” she says. “It had a wood background, but then there was also this wonderful smell of wood smoke and we were serving Canadiana-themed food.”

Although Borschke is already looking ahead to a brick-and-mortar location, which she would like to see in the Summerhill area, both her collections are currently available online at tuckshopco.com and select local stores, including The Narwhal and Over the Rainbow. She also hopes to expand City of Neighbourhoods to major cities such as New York, Boston, Los Angeles, London, Paris and Sydney.

“Since the launch the response to the neighbourhood hats has been fabulous,” she says. “It’s great to see how people are responding to them on social media and posting pictures of themselves wearing the toques, and also just how they’re asking for different neighbourhoods and how they want to represent their own neighbourhood has been really great.”

All images by Ann Ruppenstein

In Business: Art Interiors ring in 20 years

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To mark their 15th anniversary, Lisa Diamond Katz and Shira Wood held a big art exhibit at Art Interiors.

The show, “15 years, 15 style makers, 15 artists”, featured pieces of art chosen by well-known interior designers such as Brian Gluckstein, Candice Olson and Sarah Richardson, and House & Home editor-in-chief Suzanne Dimma.

“It was a like a wedding,” Wood says from the second floor studio space on Spadina Road, north of Lonsdale Road, describing the workload and planning process that went into the event. “We didn’t want to do that again five years later so what we’re doing for this milestone is we’re doing something fun.”

To mark their 20th anniversary, Art Interiors has instead opted to give away art — for free. Through a different weekly contest on Facebook, Twitter or an in-store initiative, customers can take home pieces like an $1,800 painting.

“It’s also a way of giving back to our clients,” says Diamond Katz, who grew up in Forest Hill.

Diamond Katz and Wood first opened the gallery in 1993 after graduating from university and realizing there was a niche for an unintimidating place for people to buy original and affordable works of art. An artist herself, Wood says she also understood the struggle of finding a place, as an emerging artist, to show and sell her work.

“We wanted people to come in and feel welcomed,” she said. “The setup that’s here is more like the back room of a gallery, which is more engaging — people can feel comfortable actually touching the art, flipping through it.”

The gallery offers the work of mainly Canadian artists but also features some from Italy, England, Korea and Russia. The artwork lines the walls for customers to browse at their leisure. Although prices range from $25 to $6,500, most of the artwork is under $500.

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Wood says they also offer advice and education around a particular artist. “Any requests like who is the artist, where are they from, their education, what shows they’ve had, the media — we will tell you how it’s done, what to buy,” she said.

With customers ranging from the novice art buyer to a seasoned collector, Art Interiors clients also represent a wide age range.

“We have retired people moving into a condo to people in their 20s buying their first piece of art — or even 13-year-olds,” Wood said, adding that some of their clients are people looking for Bar Mitzvah gifts.

The walls in the gallery change on a weekly basis to display different artists and artwork throughout the year. There is also an annual show “Festival of Smalls”, which starts Nov. 9, where the walls are adorned with pieces of art at affordable prices — from $55 to $250.

“Anyone who has ever wanted a piece but can’t afford one by the artists can now afford a piece by them because they’ll all compromise their price point so that they can be a part of the show,” Diamond Katz says, noting the festival usually sees “a lineup out the door.”

From working with celebrity designers to maintaining longtime staff and selecting work from artists, the pair say the people they’ve been able to meet are a highlight of the last 20 years. Another thrill is seeing the pieces they selected to carry in-store on TV while watching a home interview or seeing photographs of how clients have incorporated their artwork in their homes.

While the industry has changed in the past two decades, they note their advice to clients has remained the same when it comes to selecting art: “Go with what you love.”

“A lot of people think of buying art as the last step in the decorating phase, which kind of drives me nuts because people should just buy art because they love that piece and not because it’s the last thing to put up on the wall,” Diamond Katz commented. “People have to stop thinking of it as something to decorate your wall; they have to think of it as something you’re starting to collect and something you’re going to have enjoyment from.”

When clients walk in with a paint swatch or the colour of their furniture set, Diamond Katz and Wood immediately tell them to put it away, they say, because they want them to like a piece of art before they find a place for it in their homes.

“Go with what you love,” Wood repeats. “Don’t buy for investment; buy for what you love.

“Lots of things will no longer be with you in 20 years, but art you’ll always have.”